I just read a piece on Yahoo! news (yes, I still live in the stone ages and use a yahoo email account) about snowboarding losing market share in the winter sports market. Obviously the article ignores all the big meta trends that might be influencing the decline of snowboarding, ie economy in the tank, weather, price of gas, and last but not least shitty parents and boring kids sitting on the couch instead of going outside, but the most stunning oversight in the article was the picture they used.
If you work at Yahoo! news, in two thousand freaking thirteen, this is what snowboarding is in your brain: