Action Sports

“Action Sports” isn’t a thing, but let’s just humor the people who need to categorize, normalize, and commercialize the idea of people wanting to go out, try new stuff, and have fun with their friends on their snowboard, bike, skateboard, whatever, and pretend like it’s a thing that can be tied down and defined.

If action sports is a thing, then the X-Games are without a doubt the worst thing to ever happen to any of them.

 

A close second would be energy drink companies.

 

ESPN overcame all odds to do the impossible: take the creativity and fun out of “sports” that were dreamt up to embody fun and creativity.

 

 In America you can do anything if you put your mind to it.