There’s sort of an unspoken rule in video world that whoever uses a song first in a video part claims it, and claimed songs are dead songs.
Iron Swan by The Sword? Dead. Chase HAWK in Fit Life.
Fast and Loose by Motorhead? Dead. Leogang 2010, Dirt TV.
Born to Run by Bruce Springsteen? Dead. Brian Yeagle in Anthem II.
When one of these video/song pairings comes along at the right time in the right place, it’s truly timeless. It’s one of those milestones we all remember and can discuss for years to come. At that point, the film maker has made their mark on our collective memory, and in doing so has put their stamp on that song forever. It gets to the point where you can’t even hear the song without associating it with the riding segment. Remember the Deer Valley scene in “Stars and Bars” with Master of Puppets? Shit was so good.
Well, I have some good news for the mountain bike film community and fans of mountain bike video everywhere: Paranoid by Black Sabbath is still totally fair game. No one watches KHS videos.