BREAKING NEWS!!! from TEAM ROBOT

Remember the myriad “BREAKING NEWS: xyz downhill bike will now be available in exactly the same format but now with 650b wheels” posts on Pinkbike and Vital?

Now we get to enjoy a new flavor of those same posts, something like “BREAKING NEWS: xyz aluminum enduro bike will now be available in exactly the same format but carbon.”

http://www.pinkbike.com/news/devinci-spartan-carbon-spotted-2014.html

http://www.vitalmtb.com/product/feature/Sneak-Peek-2015-Trek-Slash-27-5-Carbon,270

You can look forward to countless upcoming “No, but it’s so much better now that it’s carbon” articles, like the GT Sanction, the Giant Reign, and the Kona Process. Here’s a little press release translation tip:

When the marketing guy says “We didn’t just keep the old design and make it in carbon.”

What he’s really saying is “We kept the old design and just made it in carbon.”

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