This Wil White video perfectly captures what UnReal and every other self-important MTB video looks like to me. Whoever shared the link in the comments section, thank you.
Indistinguishable. Like, this was made by TGR, right?
In the first draft of UnReal the script probably read “Brett Rheeder straps red smoke bomb to chainstay then rides in circles in Utah desert,” but then they couldn’t get the fire permits so they changed it to “Brett Rheeder rides next to a bunch of horses in the Utah desert” instead.
Horses or smoke bombs, TGR probably didn’t care one way or the other. Their target demographic is 14 year-olds on Pinkbike, after all.